Our Generation Trade

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30 Years of Stories

Celebrate Our Generation’s milestone anniversary with fun surprises all year long!
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Must Have Dolls

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Phoebe - 46cm Hairgrow Doll - Doll with Long Blonde Hair & Brown Eyes - Doll with Hari Styling Accessories & Booklet - Toys & Gifts for Ages 3 Years + - Our Generation UK
Phoebe - 46cm Hairgrow Doll - Doll with Long Blonde Hair & Brown Eyes - Doll with Hari Styling Accessories & Booklet - Toys & Gifts for Ages 3 Years + - Our Generation UK
Phoebe
£20.64
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Cassie - 46cm Doll & Pet Samoyed - OG Doll with Brown Hair & Brown Eyes - Pet Puppy with White Fur & Accessories - Toys for Children - Our Generation
Cassie - 46cm Doll & Pet Samoyed - OG Doll with Brown Hair & Brown Eyes - Pet Puppy with White Fur & Accessories - Toys for Children - Our Generation
Cassie
£24.95
Valencia 18-inch Ballet Doll
Valencia 18-inch Ballet Doll
Valencia
£19.60
Lily Anna - Equestrian Doll - 46cm Horse-Riding Doll - Doll with Blonde Hair & Blue Eyes - Doll & Storybook - Toys & Gifts for Kids - Our Generation UK
Lily Anna - Equestrian Doll - 46cm Horse-Riding Doll - Doll with Blonde Hair & Blue Eyes - Doll & Storybook - Toys & Gifts for Kids - Our Generation UK
Lily Anna
£27.80
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53 products
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Dolls

Discover a doll of every new adventure! From hair play, fashion, activity to our dolls with pets!
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Accessories

Shop our range of accessories for Our Generation dolls!
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Outifts

Grow your Our Generation collection with doll outfits which can be mixed and mtached!
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Equestrian

Countryside fun awaits with the OG horses!
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OUR GENERATION

This is OUR story

Our Generation is bigger than a toy company. We invite kids into a community of empowerment and play, a place where their collective voices create the narrative of their generation.

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How Parents & Kids Feel About Our Generation

★★★★★

Stunning gorgeous doll, for learning play. Great accessories too!. So pleased with my purchase, delivery was fantastic! Securely packaged and correct delivery estimate time with email updates. 5* Company

Jen
Buckinghamshire
★★★★★

Beautiful doll. Lovely curly hair. I am never disappointed when purchasing a doll from this lovely company. Have a lovely day!

Florence
Cornwall
★★★★★

These dolls have given my granddaughter endless fun, she loves all the outfits that go with them and there are lots of accessories that go with them, even a chair to do their hair. She loves them all

Jean
Kent
★★★★★

Absolutely beautiful dolls my daughter loves them and the staff at ourgeneration are so helpful thankyou for making our Christmas

Kadie
Ellesmere Port
★★★★★

I have purchased Sydney Lee for my granddaughter. It was well packaged and arrived within a few day. Sydney Lee is a beautiful doll and she has two sets of clothes. Well worth the price I paid.

Caz
Oxfordshire
★★★★★

Excellent service from order to delivery. Fantastic product. And the best customer service 10/10.

Catherine
Scotland

This is Our Generation

Our Generation brings imagination into everyday life to help children write the narrative of their Generation!

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Worldwide

The Our Generation brand is available at major retailers in 70 countries worldwide from Target. Hamley's, Smyths Toys, El Corte Ingles to Fenwick.

The Environment

We have been relentless in choosing the most recycled and recyclable materials we can to package our toys to minmise our carbon footprint.

Our Generation

Our Generation dolls are designed by Canadian manufacturer Maison Battat. With over 125 years of expertise, they make toys to inspire the next generation.